The Essentials of an Effective Social Media Strategy
Having an effective social media strategy is an important part of your marketing strategy. Your online marketing should mirror your other marketing efforts and compliment them. Here are some tips to help you make sure your online marketing strategy is effective.
Identify Your Goals
Social Media Maiden always finds out what the current goals for the marketing are to help implement them into the online marketing strategy. You should have goals for each of your marketing avenues – whether that be print, online, or in-store. Your strategy should include goals that you can measure and are attainable in the timeframe you allocate.
Identify Your Marketing Objectives
What are you setting out to accomplish with your social media marketing? Are you focusing on brand awareness? Consumer trust? Hitting a sales goals for the month? Include those objectives in your marketing plan so that you can measure the effectiveness of your strategy. We recommend doing this monthly and adjusting things that weren’t successful for the next month.
Know Your Target Market
Your ideal customer and your target market are an important part of your marketing efforts. What social media networks do your customers participate in? Are they Facebook or Instagram users? Are you marketing to professionals only and is LinkedIn your most effective network? Think about your ideal consumer and tailor your marketing efforts to reach them.
Do you know what your competitors are doing online? Can you see what is working for them or do you see places where they can enhance their marketing strategy? Include these ideas in your marketing. You don’t have to reinvent the wheel. You can take strategies that are effective and tailor them to your company.
Establish Your Monthly Budget
This is an important part of your marketing strategy. What do you have allocated to print marketing, social media and paid advertising? Are your ads getting the best bang for their buck? Keep an eye on these and adjust them as needed. If you see that an online ad isn’t getting the results you expect, adjust and implement a new ad. Keeping track of these marketing efforts and make sure that your dollars getting you the exposure your business needs.
If you have a marketing team working on your accounts, be sure that everyone is clear of their roles and responsibilities. Each team member should be aware of the total goal and what their individual role is in accomplishing the plan.
If you need help implementing your marketing strategy, please give us a call to schedule a consultation. We can help you make sure that your dollars are working for you – not against you.
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